According to a recent article published in Bloomberg, Ford Motor Company apparently gave up on any hopes of returning to a profit for 2009 due to the rising costs of steel and gasoline. Recently, Ford has taken the biggest plunge on the New York Stock Exchange in almost a month. Ford’s Chief Executive Officer, Alan Mulally, admitted that Ford had lost almost $15.3 billion in the past two years alone. So, what does this say about the future of what was once the leading car and truck dealerships as well as the future of SUVs in general?

As a result of the cost of steel and gas as well as the fact that no one wants to purchase SUVs anymore because simply put, it’s just not economical- Ford will, again, reduce production from 12% to 15% in North America. Additionally, the article claims that Ford will reduce its output in the region as much as 20% in the third quarter- a huge punch in the stomach to what was once one of the nations top car companies.

Perhaps Ford (as well as other car companies) needs to reevaluate the situation some more and maybe try marketing some more economical vehicles. After all, sometimes less is best. Do you really need an Excursion to go grocery shopping? I’m pretty sure you could make do with a Taurus or even one of the other sedans that Ford has to offer. Save the planet and some gas at one time. If more dealerships that specialize in selling SUVs begin to sell more eco-friendly cars and/or smaller, more economical vehicles, then 20 years from now, we’ll still see Ford around.

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